Priya sat in her Mumbai apartment, frustrated.
Another broken hair tie. Another day of damaged hair. Another wasted purchase.
She looked at her sewing machine collecting dust in the corner.
“What if I could make something better?” she wondered.
That weekend, she created her first silk scrunchie.
Soft. Gentle. Beautiful.
Her friends noticed immediately. They wanted one too. Then their friends wanted them.
Within six months, Priya was running a profitable scrunchie business in India from her home.
Her story isn’t unique—it’s replicable.
Why Start A Scrunchie Business In India?
The Indian hair accessories market is booming.
Market Opportunities:
- Growing beauty consciousness among millennials and Gen Z
- Rising disposable incomes
- Instagram and social media driving fashion trends
- Preference for handmade, sustainable products
Low Entry Barriers:
- Minimal investment (₹10,000 – ₹50,000 to start)
- Can operate from home
- No specialized skills required
- Simple production process
How To Start Scrunchie Business In India: 5 Essential Steps
Step 1: Register Your Business
Choose sole proprietorship for simplicity.
Essential registrations:
- GST (if turnover exceeds ₹20 lakh)
- MSME/Udyam (optional but beneficial)
- PAN card
Register under Startup India for tax benefits.
Step 2: Set Up Production
Start from home with minimal investment.
| Item | Cost |
|---|---|
| Sewing machine | ₹8,000-15,000 |
| Fabric & materials | ₹5,000 |
| Packaging | ₹2,000 |
| Total | ₹15,000-22,000 |
Source materials from Chandni Chowk, Commercial Street, or online wholesalers.
Step 3: Price Strategically
Use cost-plus pricing.
- Material: ₹15-30
- Labor: ₹25
- Overhead: ₹10
- Total cost: ₹50-65
Sell for ₹120-250 (100-300% markup).
Premium silk scrunchies: ₹300-500.
Step 4: Build Your Brand
Create strong online presence:
- Instagram business account (primary)
- WhatsApp Business catalog
- Facebook page
- Unique packaging
Define your USP:
- Handmade quality
- Organic materials
- Customization
- Hair-health focused
Step 5: Market & Scale
Digital marketing:
- Instagram Reels
- Influencer collaborations
- Festive campaigns
Offline channels:
- Boutique partnerships (40-50% wholesale)
- Exhibition stalls
- Salon tie-ups
Financial reality: After 6 months, produce 300 scrunchies monthly at ₹180 average = ₹54,000 revenue. Net profit: ₹30,000/month.
Scale to 1,000 units for ₹1 lakh+ monthly.
Conclusion
Starting a scrunchie business in India requires minimal investment but maximum creativity.
Priya’s journey proves it’s possible.
You have the blueprint. You know the steps. You understand the market.
The only question is: Will you start today?